Laughing all the way to the bank: convert with funny email subject lines

Using Email Emoji in Subject Lines

Newsflash: stuffy, boring subject lines are out. Relatable, authentic content is in. As trust becomes a key issue in modern-day media, we need to show our customers that we too can be trusted – and we can only do that by being real. So, how does this come across in email marketing? It’s one of […]

How To Effectively Use Emojis In Your Email Subject Lines 💡💡💡

Using Email Emojis in Subject Lines

They are something of a distinct normality in the world of texting – but for emails, having emojis in your subject lines is something that is still beginning to take shape in marketing. Using smileys in your email subject lines can be a great strategy to improve open rates and engagement with your campaigns, but […]

Why You Should NEVER Send Image-Only Emails

Why You Should NEVER Send Image-Only Email

We have all been there as marketers, we think it might be a bright idea to send something colourful, something that unifies your brand. A picture is, of course, a fantastic tool to really personalise your email content, but using ONLY images can be a painful approach to achieving success in your email marketing endeavours… […]

Gone to Gmail’s Promotions tab?

How to Use the Power of Gmail’s New Promotions Tab

We have to hand it to Gmail – it gave users a helping hand back in 2013 when it reshuffled inboxes to categorise emails by Tabs. One of said Tabs was the Promotions tab. It sent a wave of panic among marketers who feared their content would never be seen. Gmail offers three basic Tabs: […]

Communicating in the time of COVID-19: email marketing top tips

How best to communicate during COVID-19

Now, more than ever, we’re seeing an unprecedented number of marketing emails (thanks COVID-19). Note how many clichés we managed to cram into that single sentence. This is just one example of how not to do email communications during the corona pandemic. Yes, we want to keep talking to our customers, but we need to […]

We’re Officially Certified in Mailchimp!

We're Mailchimp certified

We’ve been Mailchimp partners and big advocates since 2018, but now we’re delighted to be recognised and have a badge to prove how awesome we are at helping businesses grow their brand. Up your email game with our simple and affordable Mailchimp email marketing services – email us at

How to avoid the dreaded low email engagement rate

How to Improve Low Email Engagement Rates (1)

As marketers, there’s nothing more heart-breaking than pouring our hearts and souls into an email campaign, only to get nothing back. It’s not enough nowadays simply to focus on vanity metrics like open rates. We need to know our email campaigns are having an impact – if not to convert customers, but also to prevent […]

Your Cheat Sheet To Creating An Epic Email Drip Campaign

What is Email Drip Marketing_

Let’s face it, sending out regular useful emails to your subscribers is hard. Not to mention the fact that you’ve got better things to do with your time, like binge-watch Netflix. But what if there was an easy way to send a bunch of automated emails to your subscribers that would make them feel special […]

How to ace your event invitation email every time

Event Invitation Emails_ How to Create One that Rules

Whether you’ve ever been Bridezilla or tried to organise the dinosaur-themed birthday party for your five-year-old, coordinating an event can be super stressful- and your business’ event is no exception! With so much to do before the big day, you probably don’t have time to spend hours on the invitation. That’s why we’re giving you […]

Improve your email deliverability with this one simple trick

Improve your email deliverability with this one simple trick (1)

After hours spent designing, coding and writing up emails, we want to know they’re having an impact. Perhaps one of the most overlooked metrics for email marketers is the simplest: email deliverability. What is email deliverability? This is an internet service provider (ISP)’s way of measuring your trustworthiness as a sender. An ISP will measure […]

Dark mode could be screwing up your emails – here’s how to fix it

Dark Mode for Emails_ What It Is & How to Optimize Emails

You know that feeling when you’ve been staring at a screen for so long that the adorable kittens you’re watching on YouTube start to look a little blurry? Well, that’s called eye strain, and there’s a new solution for that. It’s called dark mode. What is dark mode? It provides a darker colour palette for […]