Why is A/B testing so important in email marketing? You’ve probably seen this before. You’ve spent hours cleaning your data, writing killer content and…
Birthday emails 101: skyrocket your email marketing today Email marketing can be a total nightmare if you don’t know what you’re doing. With…
Nail your email engagement with animated GIFs They say a picture tells a thousand words. That’s exactly what we need when we…
Everything you need to know to avoid email blacklists in 2020 Did you know that nearly 85% of emails sent daily are considered spam? It’s devastating…
The user-friendly alternative to email blasting In the age of GDPR, email marketing has never been more challenging. Whether it’s spam…
Which is the best Mailchimp pricing strategy for me? Whether you’re a sole trader or a large business, there’s a Mailchimp pricing strategy for…
How to create perfect mobile-friendly emails? There are no two ways about it. Today’s digital consumer is accessing more mobile content…
When is the best time to send an email campaign? Any marketer worth their salt knows that good marketing is all in the timing. The…
Nail your customer retention with email automation tools Acquisition versus retention – what’s more difficult? It really depends on your school of thought.…
What is an email call to action (CTA)? When you create an email marketing campaign, one of the most important considerations is the…
Did GDPR have an effect on email marketing? They’re four little letters that struck fear into the hearts of every marketer when they…