What is an email open rate?

Improve-email-open rate

Your open rate percentage is one of the most important metrics you can track, and not just so you see how you stack up against industry benchmarks. Yes, click-through, unsubscribes, replies and forwards all play their part in an effective email marketing campaign, none of these things matter if your emails go unopened. Unfortunately, without […]

What is an email click through rate?


Click through rate (or CTR) is the measure of how many people clicked on a link, CTA or image within an email campaign. For advertising campaigns, it’s a good measurement of success. How do you calculate CTR? Click through rate is usually calculated by dividing the number of clicks by the number of impressions. To […]

Open or delete? Write subject lines that grab attention


Email subject lines can go one of two ways: there either going to be opened or your email is going straight into the bin. That’s the reality. So how do you give your email the best chance of being read? Here are 5 tips to get you started: Get upfront and a personal. Do you […]