Email Marketing_ Why You Should Embrace Birthday Emails

Birthday emails 101: skyrocket your email marketing today

5 min read

Email marketing can be a total nightmare if you don’t know what you’re doing. With hundreds of promotional messages being sent to your client’s inbox every day, there’s a massive chance that they won’t even open your email! But what if I told you that there’s a special kind of email that has a 481% higher transaction rate than regular promotional emails?

Enter The Birthday Email.

These days, you can easily send a birthday email straight to your subscriber’s inbox to remind them that they were once a cute little blob taking their first breath. Not only will you be making them feel special, but you could also use this opportunity to make some moola in the process- and who doesn’t love that?

Why birthday emails work

According to our good friends at Experian, birthday emails generate 342% higher revenue per email than promotional emails. They also have 179% higher unique click rates than promotional emails. 

So it’s easy to see why sending your subscriber a personal email on their special day can improve your brand’s reputation as well as reactivate inactive subscribers who feel like they’ve lost that special company-customer bond.

How to collect emails

What’s the point of creating fabulous birthday emails if you have no one to send them to? Here are 2 easy ways you can get hold of your subscribers’ birthday dates:

  1. You can ask them to specify their date of birth in the same subscription form that you use to get their email in the first place.
  2. You could also ask subscribers to share their birthday information using a call to action (CTA) in a totally separate email. People are a sucker for free stuff, so make sure you mention the gift that you’ll be giving them on their birthday if they share this information with you!

Top birthday email tips:

  1. Send a coupon or a discount code
    One of the best things about birthdays are the gifts- even a 5-year-old will tell you that! And your subscribers are no different, so why not send them a coupon or discount code for one of your products? This is a win-win situation because your customer will still be spending money on your product- even if it’s at a discounted rate.
  2. Personalise your email
    Personalised emails are up to 50% more likely to be opened, so make sure you list the subscriber’s name in your subject line. You can also mention the gift that you are giving them and use emojis to draw attention to your email.
  3. Send more than 1 email
    According to Experian, reminder emails show an increase of around a 20% open rate, click to delivered, average order value and increase in revenue per email.

Now, even if it’s not your birthday, we’re giving you some easy-to-use birthday email examples- totally free. Enjoy!

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