Laughing all the way to the bank: convert with funny email subject lines

Using Email Emoji in Subject Lines

Newsflash: stuffy, boring subject lines are out. Relatable, authentic content is in. As trust becomes a key issue in modern-day media, we need to show our customers that we too can be trusted – and we can only do that by being real. So, how does this come across in email marketing? It’s one of […]

How To Effectively Use Emojis In Your Email Subject Lines 💡💡💡

Using Email Emojis in Subject Lines

They are something of a distinct normality in the world of texting – but for emails, having emojis in your subject lines is something that is still beginning to take shape in marketing. Using smileys in your email subject lines can be a great strategy to improve open rates and engagement with your campaigns, but […]

Why You Should NEVER Send Image-Only Emails

Why You Should NEVER Send Image-Only Email

We have all been there as marketers, we think it might be a bright idea to send something colourful, something that unifies your brand. A picture is, of course, a fantastic tool to really personalise your email content, but using ONLY images can be a painful approach to achieving success in your email marketing endeavours… […]

How to avoid the dreaded low email engagement rate

How to Improve Low Email Engagement Rates (1)

As marketers, there’s nothing more heart-breaking than pouring our hearts and souls into an email campaign, only to get nothing back. It’s not enough nowadays simply to focus on vanity metrics like open rates. We need to know our email campaigns are having an impact – if not to convert customers, but also to prevent […]

Your Cheat Sheet To Creating An Epic Email Drip Campaign

What is Email Drip Marketing_

Let’s face it, sending out regular useful emails to your subscribers is hard. Not to mention the fact that you’ve got better things to do with your time, like binge-watch Netflix. But what if there was an easy way to send a bunch of automated emails to your subscribers that would make them feel special […]

How to ace your event invitation email every time

Event Invitation Emails_ How to Create One that Rules

Whether you’ve ever been Bridezilla or tried to organise the dinosaur-themed birthday party for your five-year-old, coordinating an event can be super stressful- and your business’ event is no exception! With so much to do before the big day, you probably don’t have time to spend hours on the invitation. That’s why we’re giving you […]

Why is A/B testing so important in email marketing?

A_B Test Your Email Campaigns

You’ve probably seen this before. You’ve spent hours cleaning your data, writing killer content and designing a stunning email campaign…only to have no clue as to its impact. Without measurement, marketing is essentially a wasted effort. That’s why it’s so important to make the most of the analytics tools available to you. Open rates, click-throughs […]

Birthday emails 101: skyrocket your email marketing today

Email marketing can be a total nightmare if you don’t know what you’re doing. With hundreds of promotional messages being sent to your client’s inbox every day, there’s a massive chance that they won’t even open your email! But what if I told you that there’s a special kind of email that has a 481% […]

Nail your email engagement with animated GIFs

They say a picture tells a thousand words. That’s exactly what we need when we consider just how long we have to engage customers through email marketing. According to research by Mailchimp, only 3 per cent of recipients will actually click on a link in an email! That’s scary enough in itself, without stopping to […]

The user-friendly alternative to email blasting

In the age of GDPR, email marketing has never been more challenging. Whether it’s spam filters or dodgy mailing lists, we might be missing our customers one way or another. If you’re an email marketer, make sure you don’t commit the ultimate cardinal sin: an email blast. What is an email blast? Strictly speaking, this […]

Which is the best Mailchimp pricing strategy for me?

Whether you’re a sole trader or a large business, there’s a Mailchimp pricing strategy for you. Recent updates to the email marketing tool have made it a little more expensive than before, but it’s worth it for the features. Getting the best out of Mailchimp’s price plans depends on how you use it. Read on […]