Strategic Email Marketing Archives | Page 2 of 2

Any marketer worth their salt knows that good marketing is all in the timing. The…

Acquisition versus retention – what’s more difficult? It really depends on your school of thought.…

When you create an email marketing campaign, one of the most important considerations is the…

Your open rate percentage is one of the most important metrics you can track, and…

Click through rate (or CTR) is the measure of how many people clicked on a…

Email subject lines can go one of two ways: there either going to be opened…

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