5 easy tips to follow

Whether you’ve ever been Bridezilla or tried to organise the dinosaur-themed birthday party for your five-year-old, coordinating an event can be super stressful- and your business’ event is no exception! With so much to do before the big day, you probably don’t have time to spend hours on the invitation. That’s why we’re giving you 5 easy tips to follow so you can create an amazing event invitation email in no time!

1. Answer the 5 Ws & SW

Let’s start with the basics. There are a few essential questions that you absolutely need to answer in any event invitation email:

What
What type of event are you hosting?

Where
Where is your event located?

When
Duh.

Who
Who is hosting the event (your company) and are there any other important people or companies involved?

Why
What’s the occasion? 

So What
Why should your reader care? What’s in it for them?

Here’s an example from Apple we like:

Source: Really Good Emails

This is a kicker event email because it answers the five questions:

Who: Frank Bell
What: Photograph Chicago
When: November 9th, 6:30-8:00 PM
Where: Apple Michigan Avenue

2. Personalise the subject line

What’s worse than receiving a generic email sent to a ton of people? Receiving a generic email sent to a ton of people where the sender didn’t even bother to add your name! Make your subscribers feel special by adding their name to the subject line of your email. 

Take a read of our previous blog which shares how to write subject lines that grab attentions: view

3. Customise a template

Why would you put in the work when you can be lazy and send out an irresistible invite in the process? There are tons of great templates that you can “borrow” and customise to suit your brand. 

4. Always add a CTA

You know what’s the easiest way to chase customers away from your event? Make it really difficult for them to RSVP. That’s why you need to make sure that your call to action is easy to follow. Think about adding a button or a link that makes it easy for subscribers to reply with a little “hell yes!” to your invite. 

Source: Really Good Emails

5. Reward early birds

Everyone loves saving money, so why not offer your subscribers an early bird discount? Make sure you tell them about this limited-time offer in the subject line so that your invite doesn’t get sent straight to the trash. 

To wrap it up…

Now that you have a cheat sheet to writing an effective invitation email, you can get back to focusing on the important things, like whether or not deflating the helium balloons and singing Baby Got Back is an acceptable party trick.