Why is A/B testing so important in email marketing?

A_B Test Your Email Campaigns

You’ve probably seen this before. You’ve spent hours cleaning your data, writing killer content and designing a stunning email campaign…only to have no clue as to its impact. Without measurement, marketing is essentially a wasted effort. That’s why it’s so important to make the most of the analytics tools available to you. Open rates, click-throughs […]

Birthday emails 101: skyrocket your email marketing today

Email marketing can be a total nightmare if you don’t know what you’re doing. With hundreds of promotional messages being sent to your client’s inbox every day, there’s a massive chance that they won’t even open your email! But what if I told you that there’s a special kind of email that has a 481% […]

Nail your email engagement with animated GIFs

They say a picture tells a thousand words. That’s exactly what we need when we consider just how long we have to engage customers through email marketing. According to research by Mailchimp, only 3 per cent of recipients will actually click on a link in an email! That’s scary enough in itself, without stopping to […]

Everything you need to know to avoid email blacklists in 2020

How to Keep Your Email Account Out of an Email Blacklist

Did you know that nearly 85% of emails sent daily are considered spam? It’s devastating to think that you could put in hours of exhausting work writing your email, finding images and formatting your message, only to find that it didn’t even make it to your client’s inbox (and let’s not even mention the number […]

The user-friendly alternative to email blasting

In the age of GDPR, email marketing has never been more challenging. Whether it’s spam filters or dodgy mailing lists, we might be missing our customers one way or another. If you’re an email marketer, make sure you don’t commit the ultimate cardinal sin: an email blast. What is an email blast? Strictly speaking, this […]

Which is the best Mailchimp pricing strategy for me?

Whether you’re a sole trader or a large business, there’s a Mailchimp pricing strategy for you. Recent updates to the email marketing tool have made it a little more expensive than before, but it’s worth it for the features. Getting the best out of Mailchimp’s price plans depends on how you use it. Read on […]

How to create perfect mobile-friendly emails?

mobile-friendly email design

There are no two ways about it. Today’s digital consumer is accessing more mobile content than ever. In fact, studies show that emails opened on mobiles have shot up by 100% since 2011 – today, 61% of us open our emails on a mobile. So what does this mean for mobile designers? Think of it […]

When is the best time to send an email campaign?

Any marketer worth their salt knows that good marketing is all in the timing. The same can be said for email marketing, timing is everything. But while reactive email marketing is a great way to attract captive customers, there are a few simple rules for email marketing. In your next strategy meeting, keep these tried-and-tested […]

Nail your customer retention with email automation tools

Boost your customer retention with email automation tools with Mailchimp

Acquisition versus retention – what’s more difficult? It really depends on your school of thought. Some say acquisition is the hard part – how you conduct your market research, and how you cater for their needs. Others say retention is the killer – what’s to stop today’s fickle customer from going somewhere cheaper? The key […]

What is an email call to action (CTA)?

What is an email call to action cta

When you create an email marketing campaign, one of the most important considerations is the call to action or CTA. A CTA is a button, text or link used to grab a subscriber’s attention. Often bright in appearance, thoughtful in placement and convincing in copy, a call to action should encourage the recipient to click […]

Did GDPR have an effect on email marketing?

They’re four little letters that struck fear into the hearts of every marketer when they were first announced. In May 2018, the General Data Protection Regulation came into effect, marking significant changes to email campaigns in the EU. What happened with GDPR? The reason so many marketers were fearful of GDPR was the need to […]

What is an email open rate?

Improve-email-open rate

Your open rate percentage is one of the most important metrics you can track, and not just so you see how you stack up against industry benchmarks. Yes, click-through, unsubscribes, replies and forwards all play their part in an effective email marketing campaign, none of these things matter if your emails go unopened. Unfortunately, without […]