Best Mailchimp pricing plan for you

Which is the best Mailchimp pricing strategy for me?

5 min read

Whether you’re a sole trader or a large business, there’s a Mailchimp pricing strategy for you. Recent updates to the email marketing tool have made it a little more expensive than before, but it’s worth it for the features.

Getting the best out of Mailchimp’s price plans depends on how you use it. Read on to find the best Mailchimp plan for you.

How much does Mailchimp cost?

Mailchimp’s monthly plans come in four basic categories: Free, Essentials, Standard and Premium. The tiers are based on the number of subscribers and you are limited to how many emails you can send, as well as how many segmented audiences you have.


The most basic plan allows up to 2,000 subscribers with 10,000 emails per month. These include ads, and you can only have one audience. You can segment and view reports, but you cannot schedule posts, A/B test or have multi-step automation workflows.


Starting at $9.99 (£7.60) per month, Essentials allows for 500 contacts and 500,000 emails per month. You can have up to three audiences and access to all email templates – not just the basic ones. Online support is available on all paid plans.


Starting at $14.99 (£11.40) per month, the Standard plan offers five different audiences and up to 1.2 million emails per month. In addition to A/B testing and advanced reporting, you can have a CRM with customer lifetime value, purchase likelihood and lookalike audience finder. You can also schedule posts, send based on time zones, and send retargeting emails.


At $299 (£228) per month, Premium is quite the hike – but it’s worth it. This is ideal for large organisations and offers unlimited access to a huge range of features. You can have an unlimited number of audiences, send 3 million emails monthly, implement advanced segmentation, and access comparative reports.

Flexible plans that grow with you

Pay as you go Mailchimp plans

If you’re not emailing regularly, you might prefer a pay as you go plan. These are set up as “credits” which expire after a year. You can buy these in batches starting from 5,000, charged as follows:

  • 5,000 – $150 (£115)
  • 10,000 – $200 (£153)
  • 50,000 – $1,000 (£762)
  • 75,000 – $1,500 (£1,142)

These emails come with the same features as paid monthly plans.

Pitfalls to be wary of with Mailchimp costs

There were some key changes to Mailchimp pricing in May 2019. If you signed up before then, you’ll enjoy legacy features such as scheduling. Likewise, credits now expire after a year – you can get around losing these by signing up to a monthly plan.

Which is best for me?

If you don’t mind basic emails and a small number of audiences, the Free plan is perfect. The best value plan is probably the Essentials package, giving you more freedom of design and automation features.

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