Cheat Sheet

Let’s face it, sending out regular useful emails to your subscribers is hard. Not to mention the fact that you’ve got better things to do with your time, like binge-watch Netflix. But what if there was an easy way to send a bunch of automated emails to your subscribers that would make them feel special and free up your schedule? 

Well, there is. It’s called an email drip campaign- and it’s here to help your lazy butt save time. 

But what the heck is an email drip campaign?

An email drip campaign uses pre-written automated emails that are sent out at specific times and dates. Once someone has signed up to your email list, they’ll receive these emails until the campaign ends. For example, if someone just subscribed to your newsletter, your campaign could send a welcome email, followed by some of your best content a few days later.

Here’s an example:

Marketing automation company Pardot shows an overview of a drip campaign. See the full infographic.

Why you should care about drip marketing

Put simply, drip marketing is easy, fast and affordable. In 2016, the average ROI for each dollar spent on drip marketing was around $38! Basically, your email drip campaign can keep your brand fresh in your subscribers’ minds without any extra effort on your part. You could be in Bali sipping an ice-cold martini while your business’ marketing soars through the roof!

Top tips for successful drip marketing

1. Solve a problem

Make sure you have a specific goal in mind before sending out a single drip email. Once you’ve decided what you want to achieve with the overall campaign, it becomes easier to create each separate email around that goal. 

2. Target niche customers

When you try to appeal to everyone, you end up impressing no one. Create emails revolving around the problems and interests of a specific target audience. You can even create multiple lists based on different audiences. 

3. Plan your sequence

How many emails will you be sending out? What is the sending schedule you’ll be following? Make sure you’re well prepared before you send out your first email. 

4. Use marketing techniques

If you’re going to be sending these drip emails over and over again, you’d better make sure they’re top quality. From the subject line to the CTA, make sure every part of your email is designed to bring you closer towards your goal.

5. Use A/B testing

It’s important to monitor the success of your email and make improvements as you go. After all, there’s no point in sending out a bunch of crappy emails, even if you are cool enough to be sitting on a beach in Bali.

Did you read our previous blog which discussed why A/B is so important in email marketing? Take look.