Campaign Management

Campaign Management

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We design and send personalised, targeted email campaigns to your marketing database. We find out what makes them tick to ensure they’re regularly engaging with your brand. Whilst this is taking place, sit back and relax, and let your new email marketing team do their thing.

How does it work?

Select this package and we guarantee to offer invaluable insight into your subscriber’s interests and activity. To successfully improve your email marketing communications and strategy, we spend the first 6 months testing and looking for the ‘perfect’ campaign (s). The more we the test, the more we learn, and the better the outcome.

This package is totally transparent. You’ll be able to monitor our progress with monthly or weekly updates, you decide. And you’ll also receive monthly progress reports, which will include what we’ve done, results and what we’ll be focusing on next.

After 6 months of analysis and testing, we’ll then put together a long-term plan. However, as your business grows, we’ll continue to tweak and update the strategy to remain effective.

What to expect:

Onboarding
Unlimited calls. Unlimited video conferences. Unlimited emails. We want to fully understand what you want to achieve and what’s important to your business when outsourcing your email marketing department.

Email template design
Whether you have a design ready and waiting as a PSD, brand guidelines to follow, or just want us to go off the design of your website, we’ll start building a fully responsive HTML email template, ready for campaign deployment.

Dedicated Point of Contact
…cut out the middle men, you’ll speak with the Managing Director of Online Panda throughout your contract. He will be in touch regularly about your campaigns, gathering content for your emails (if you decide to provide content) whilst ensuring campaigns are built following the brief.

Monthly Reporting & Strategy
We will create easy-to-view reports, comparing campaigns sent over the past month, analysing what worked and what didn’t, along with any additional findings. From here, we will put together a strategy for the coming month based on those findings.

On-demand support
Being a managed client means you can get in touch whenever you need and we’ll be happy to help. Many of our clients are happy to join our Basecamp project management platform, but we’re flexible around which communication method best suits you.

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Benefits of working with Online Panda:

• Dedicated Account Manager
• Mapped out strategy, goals and deliverables
• Increased brand awareness
• Increased customer loyalty
• Unlimited support hours
• Monthly progress reports

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